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  def Softwaremaker() :
         return "William Tay", "<Challenging Conventions />"

  knownType_Serialize, about = Softwaremaker()

 Wednesday, April 13, 2011


The better-than-expected response to my SG-Drive in Windows Phone 7 Marketplace has resulted in some user feedback for a leaner version of the application. Feedback collected suggested that there is a need to just have the very-popular Navigation features of SG-Drive alone to cater to the international market who doesn't reside in Singapore. In this sense, the application would have a broader-based international appeal and I am able to price it below the psychological USD1.00 barrier mark.

I am happy to announce the release of NaviRoutes today. NaviRoutes is THE WP7 Navigation Application with Map Visuals and Live-Traffic Conditions on the Map. The trial version has limited functionalities such as incomplete navigation routes and directions, no map visuals, no live-traffic information, etc

In just less than 10 hours, it has racked up 5 downloads. I am also mindful to market NaviRoutes out of the Singapore context since the Navigation features really work everywhere. Well, almost everywhere.

If you are interested, please search for "NaviRoutes" in Windows Phone 7 Marketplace or use any of the Navigation key terms to reach the application. Thank you for your support.


Wednesday, April 13, 2011 12:14:36 PM (Malay Peninsula Standard Time, UTC+08:00)  #    Disclaimer 
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  •  Wednesday, April 06, 2011

    One of the hidden is what I thought to be the most useful setting in IE9 - and that is to be able to split the STOP and REFRESH icons and move it before the address bar. This effectively reduce the cluster on the right of the address bar. Because all those icons were bunched up together by default, it was hard to see what you want to do and easy to make the wrong clicks.

    Right-Click on the icon cluster on the right of the address bar to make that change.

    IE9 Split Stop Refresh


    Tuesday, April 05, 2011 11:44:55 PM (Malay Peninsula Standard Time, UTC+08:00)  #    Disclaimer 
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  •  Tuesday, March 29, 2011

    It has been about 4 months since I released SG-Drive into the Windows Phone Marketplace. v3.0 onwards has been a popular hit, judging by the user requests coming in via email and the good and not-so-good user reviews from all over the world. It seems to me that people living outside of Singapore are buying my WP7 application because of its navigation features since it is not restricted to navigation within Singapore.

    I have had many requests from me asking me to port my SG-Drive to the iPhone, iPad as well as the Android. The idea is sure attractive and I had thought about it for some time. However, after some scouting and research, I realized that there are rather similar apps on those various platforms so I am deciding against it since it will not be productive use of my time.

    For the record, I chose WP7 first, not because I am a fan-boy, but rather that it was new and it was a green-field for applications without much competition. It is not about the money since it is ONLY USD1.26 and all sales proceeds of SG-Drive will go towards charity. I just wanted to be sure the time invested in creating this application would be put to good use by the consumers out there. I not too sure about the sales of WP7 overall but the velocity of releases has slowed down a fair bit since I have been busy with my work and music. I do tinker with the application to make it better when I have time but users shouldnt expect a new functionality every fortnight.

    That said, v3.12 is one release that I actually took a functionality off - and - that is the Estimated Travel Time feature. From what I have asked and checked, that seems to be a feature that most users (whom I know who bought the application) find the the least useful and took a big chunk of real estate of the application screen. There was also a recent outage from the source service provider, the Land Transport Authority (LTA) of Singapore, whom I was told, deliberately took the service offline as they dont want too many "free-loaders" consuming the service. Apparently, this stems from the fact that there are paid-users of this feature of who are complaining.

    Much as I disagree with LTA on what I think I should be the role of what a Government Agency and its public civil servants should be to the general public: To freely serve as well as to disseminate public useful information for the greater good of its citizens' consumption without a commercial agenda, removing the Estimated Travel Time feature is a common-sense decision since a much-unused feature is taking up much clutter of the applicaton real estate and generally affecting the user-experience of the application (too much scrolling).

    Real-time traffic conditions such as the Estimated Time Travel can still be derived from the Navigation features as well as the Live Traffic Conditions on the map, which provides better contextual information to the user. In the end, users want to know the estimated time to get to their destination, not from Exit A to Exit B on a certain highway.

    • With this feature removed, there is not much "scrolling" anymore and users can get to the feature they want much quicker now.
    • Another by-effect is that now SG-Drive loads much faster.
    • Coupled with the WP7 NoDo update and its enhancements built into SG-Drive, v3.12 will even load faster from cold and the NoDo update will provide the much-awaited copy-n-paste functionality as well.
    • Visual Maps from the navigation routes and directions also gets a boost with faster rendering time and better delivery mechanisms.
    • Live Traffic Conditions on the map takes it own spot and it is location-aware now. If GPS is turned-off, the default location will be Singapore.
    • Interfaces are much stream-lined now and can be accessed directly from the horizontal (and often-missed) ApplicationBar menu items.

    Do download it or refresh your older versions. Try it and let me know what you think. I can always un-do my decision if the majority tells me I am wrong.

    ... AND YES - it will still cost a measly SGD1.99/USD1.29 and the proceeds will still go to charity.

    Monday, March 28, 2011 4:59:08 PM (Malay Peninsula Standard Time, UTC+08:00)  #    Disclaimer 
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  •  Wednesday, March 16, 2011

    Pretty darn sneaky GOOG. Do you really have to resort to this to hijack someone to Chrome? Accuracy of GOOG search is definitely questioned here and gives rise to how much truth is actually tweaked.


    Tuesday, March 15, 2011 8:53:58 PM (Malay Peninsula Standard Time, UTC+08:00)  #    Disclaimer 
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  •  Tuesday, December 14, 2010
    Tuesday, December 14, 2010 11:21:06 AM (Malay Peninsula Standard Time, UTC+08:00)  #    Disclaimer 
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  •  Friday, December 10, 2010
    With reference to a this: SG-Drive v3.9 is out and this incorporates more visuals.

    • v3.9: More and More Visualizations
      • Image of each Step of each Direction of each Route.
      • Map Visual of each Traffic Alert / Incident
      • Faster Start-up Time
    I do not have nor collect much data but this has been a relatively successful WP7 application based on user feedback from emails, etc AND I would like to Thank all for your support.

    Friday, December 10, 2010 1:00:48 AM (Malay Peninsula Standard Time, UTC+08:00)  #    Disclaimer 
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  •  Wednesday, December 01, 2010
    I think I should stop apologizing for letting weeds grow all over this blog because:
    • I will probably do it again after this post.
    • No one comes here anymore anyways.
    I am back to post about a Windows Phone 7 (WP7) application called SG-Drive I wrote and just got published into Windows Marketplace. SG-Drive, short for Singapore-Drive, has met with relatively great success which has been accelerated since the release of Version 2.3.

    If you find this WP7 app useful, please do consider buying it from Windows Marketplace. For a good cause, sale proceeds will go towards charity. Thank you for your support.

    Detailed description:
    • v3.8: More Visualizations
      • Navigation and Color-Coded Traffic Conditions Map Visuals. Part of the the fun is to find this Easter egg within this release.
      • Minor Bug Fixes.
    • v3.0: We have Blast Off !
      • The much-awaited Driving-Navigation functionality is now part of this v3.0 release.
      • All different functionalities are now grouped by WP7 color schemes.
      • Sale proceeds of this WP7 application will go towards charity.
    • v2.3: Implemented a smoother, better, more responsive and much more intuitive user-experience.
    • v2.0: Added the below functionalities for Singapore motorists.
      • Traffic Alerts
      • Travel Estimation Times
    SG-Drive aims to be the ultimate WP7 App for Singapore motorists by helping them plan their travel routes and time by giving them a bird's eye macro view of the traffic conditions with images from LTA installed cameras and EMAS® traffic data along the major expressways and roads of Singapore. It comes with driving-navigation functionalities with up-to-date routes and directions, estimated time duration and distance with color-coded traffic condition map visuals.

    This application comes with easy-to-use personalization features that is user-configurable, which allows users to sort-n-order their favourite cameras and also allows a favourite list of camera images so traffic condition images can be all viewed easily at one easy glance.
    The trial version has limited functionalities such as incomplete traffic camera points, roads and navigation directions, no local cache of favourites, no map visuals, etc. If you find this app useful, please do consider buying it from Windows Marketplace. For a good cause, sale proceeds will go towards charity. Please do your bit for charity. Thank you for your support.

    NOTE: This app appears as "SG-LTA Traffic Cams" on Windows Marketplace. However it installs as "SG-Drive" on your WP7. I have changed the application-theme to reflect the holistic view of what I would like this app to achieve - To be THE WP7 App for driving motorists in Singapore to use and hopefully find useful. However, due to the restrictions of marketplace, I cannot change the list-name of this application. This is so that users who have downloaded and install the v1.2 of this application can get automatic update notifications to their WP7.

    WARNING: For goodness sake, please do NOT use this app while driving ! Do your route planning before driving.

    Some screen-shots of SG-Drive v3.8:

    Wednesday, December 01, 2010 1:22:49 PM (Malay Peninsula Standard Time, UTC+08:00)  #    Disclaimer 
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  •  Monday, May 31, 2010

    Google has released an analysis on the 1000 most visited sites on the web. Considering that we own/operate 3 of the top 10 sites and has a significant interest in Facebook, plus this recent report that states that Microsoft employees are the most social-media-savvy will go to great lengths to show how well we can operate in our cloud and social media integration and collaboration strategies.

    Monday, May 31, 2010 5:11:40 AM (Malay Peninsula Standard Time, UTC+08:00)  #    Disclaimer 
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